Metrol Springs Launches Sustainability Feature To Turn Customer Feedback Into Forests

Metrol Springs is excited to be using Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.  

Metrol Springs has had planet-helping ambitions for a while, and we are committed to planting 50 trees a month. With the launch of Feefo’s new sustainability feature, Treefo, they’re excited to offer customers a planet-loving thank you for every review they share.

We’re happy that Feefo has partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.

Why now?

With the trend of the conscious consumer on the rise, Metrol Springs wanted to boost its own climate action and find a way to help its customers enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:   

• 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022) 
• A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022) 

Aeren Bullman, Metrol Springs commented: ‘Treefo makes sense to us as a forward-thinking company, where sustainability is high on our list of priorities. We are always looking to improve our environmental footprint, not to mention it also aligns with our company values, which we share with the Lesjöfors group’.